When most people ask about ROI, they usually mean it literally. I put one dollar in, how many dollars come back out. That’s a fair question, but it was never the question I could answer well because the return I’ve gotten from posting consistently on LinkedIn almost never arrived as a clean, traceable dollar. It’s arrived as access to places I have no business being in, relationships I’d never have, and a reputation as an expert, which has led to dollars indirectly.