How to Create Milestone Content on LinkedIn
- Build You Marketing
- May 15
- 7 min read
Updated: May 24
Congrats on your achievement! Or at least, that's why we assume you're here. It also seems like you may want to post that milestone on LinkedIn too to build your credibility, but not in a 'brag' sort of way. If that's the case, you're definitely in the right spot to learn, and we're psyched to have you. In this article, you will find our secret sauce to LinkedIn milestone content that will help you stand out on people's feed and garner engagement.
Get ready to roll... we going down a rabbit hole:
What is Milestone LinkedIn Content?
Milestone LinkedIn content is a term that we (sort of) made up here at Build You! Technically, we define it as, "LinkedIn content that shares an achievement, success or the marking of a significant change. Examples of milestone content are:
Acquiring Funding
Winning an Award
Feature in the Media/Press
Starting a new Program
Ending an existing Program
Launching a new product or service
Earning a certification
Monthly, Quarterly & Yearly successes/updates
Any other truly significant achievement or goal
Why post Milestone LinkedIn content?
People buy from people that they trust. It's really that simple.
Milestone content is a fantastic way to build that trust with your audience as it provides social proof and credibility. Basically, if you’re featured in articles, accepted into new programs, or win an award, that means someone else (usually a 3rd party) has validated your idea/product/service making it easier for other people to trust you.
For example, we've been featured in Entrepreneur Magazine for this exact LinkedIn strategy! That creates a bridge to trust what we tell you because Entrepreneur Magazine has vetted the information.
You can take this same principle into your own business too.
What makes Great Milestone Content on LinkedIn?
Alrighty, now, you understand why sharing milestone content on LinkedIn is important, so we're excited to teach you our secret formula for actually writing the content! Take a look:
General Milestone LinkedIn Content Best Practices
The Milestone is Significant
On LinkedIn, the post idea if the most important thing to get right when sharing content. A great idea, no matter the tactics, will always perform well! So be honest with yourself... is what you're sharing truly impressive? If not, take a pass on sharing that content. You will thank yourself later.
Provide Context
People LOVE to know 'how' something happened, and not just 'what' happened. Sort of is someone has a family member pass away, most people's first question (whether they actually ask or not) is "how did they pass?" You should think the same way when writing your milestone posts. Include 'how' the achievement came to be. Briefly mention the process, which we teach you how to do below!
3. Share 'why' the Milestone Matters
If you truly have a great milestone or achievement to share, it definitely should have real significance behind it. You want to tell readers why this milestone is so important to achieving your overall goal, which some call your "North Star."
Thank the Proper People
Let's face it, most achievements only happen with the help of others. It is VERY rare that you achieve something on your own. In your post, give credit where it is due. Not only will this boost your relationship this that person since you gave them recognition, but they are more likely to react, comment and share your post which pushes your post onto their network's feed introducing you to a new audience, and consequently, new opportunities.
How to Write Milestone Content on LinkedIn
Ok, you have the best practices, let's teach you how to implement them into a post now! Below, you will find our framework for how we craft LinkedIn milestone content.
This is an ACTUAL post that we wrote for a client!
Hook / Sub Hook
Hook: First sentence of your LinkedIn post that captures attention
Sub-Hook: Second sentence of your LinkedIn post that gets someone to take action (click 'read more')
The hook and sub-hook of your post are the only 2 sentences a reader can view before clicking 'read more' on your post, which is why these need to be perfect. If people don't love these 1 or 2 sentences, they will scroll right past your post. Generally, for milestone posts we don't use a direct sub-hook because the hook both captures attention and gets people to act (click 'read more').
Hook
Share the milestone directly.
Elcove is officially in retail!!
Yes, just get to the point! Most likely, the vast majority of people interacting with your post know you, and therefore, want to support you. Plainly stating the actual achievement incentivizes someone to react and comment on the post even if they don't actually read the entire thing! This way, your post will be pushed out to more people on LinkedIn as you garner for engagement.
DON'T GET FANCY WITH YOUR HOOK!
Sub-Hook
Generally, most posts (except milestone) utilize a sub-hook that get's people to take action (click 'read more'), but in this case, stating the hook in the achievement is strong enough to capture clicks and engagement on it's own. Oftentimes, post performance of milestones particularly, decrease when a sub-hook is used.
That said, we leave this line blank and insert an extra space/line between the headline and opening similar to a news story that has a big headline that is separate from the actual story.
Story
Now it's time to provide context to your audience on 'how' the achievement actually happened. As we mentioned within 'best practices,' people LOVE to know 'how' something happened, and not just 'what' happened.
After 2 years of selling e-commerce, the day has finally come when I can say we are officially in retail stores!
After a few cold calls and a meeting with the distributor...
You see that the author of this post (Build You lol) provides context on the milestone to readers, explaining the process of how Elcove was able to land their products in retail stores by cold calling and earning a meeting with a distributor. This shows the grit of the entrepreneur and allows other founders to connect with the author on a deeper level, reminding them of their own first big sale of their product/service.
What
Following the story, you want to provide details on the achievement itself. You will notice at this point in the post (3 lines in) readers still don't know where the launch took place, so it's important to fill those details in for readers.
You can now buy our products at Volante Farms, right down the street from Babson College!
Here, the author provides context on exactly where the retail launch occurred, giving people the information incase they want to check it out in-person or if other stores owners / distributors see the store name, it builds credibility for the product. They think, "well shoot! If Volante Farms accepted their product, it must be great, and we should get it in our stores too!" This can drive more demand and spark action for the Elcove product.
Why
Everyone is excited about your achievement, but at the end of the day, who cares? So what that the Elcove products are in retail? You must give people a reason to get excited about the milestone other than the fact that they support you.
This launch is extra special to me as I’ve been going to Volante Farms for years (anyone who knows me knows I am there at least once a week.)
and it makes it easier for more people to live a more sustainable, non-toxic life which is at the heart of our mission.
Walking in and seeing my product on the shelves, next to brands I’ve admired for so long, was so surreal.
You will notice a direct tie back to the Elcove mission. This makes the milestone more resonant for readers and creates an emotional connection for why they should also care about the achievement beyond just wanting to support the author. It can make them feel part of the mission and success.
Conclusion
Finally, you will want to wrap the post up! Our framework for this is "Thank Yous" and "What's Next?"
As we mentioned above, every great milestone (for the most part) cannot be achieved alone. It's important to mention the people who helped you along the way to not only strengthen you relationship through recognition, but it incentivizes them to react, comment on, and share your post, which pushes your content to their network.
In addition, everyone wants to know, 'what's next.' It's great you achieved this goal, but if you're stopping here, the achievement matters less to the audience, so you want to give a sneak peek to what's next.
I want to give a huge shoutout to [Redacted Name] for your kindness towards me and your support of Elcove, thank you so much for putting our products on your shelves!
This is just our first retail launch, and there are more to come!
You will notice here that the author begins the conclusion by thanking the person who helped her get into the retail store (which we had to redact for privacy reasons). When that person reacts and comments on the post, it's pushed to his network which is also made up of decision makers who could purchase the Elcove product. To follow, the author briefly mentions what is next, stating that there are more retail launches to come. This shows how important this first one really is because now they've built momentum!
Now, you're ready to click 'share' and watch the reactions, comments and shares roll in. And if this was helpful, you might like:
Other LinkedIn Profile Tips & Tricks
We have blogs and resources that you may find just as valuable this! Take a look:
And If you are in the market for an expert to craft your content for you to increase your leads, investment opportunities, business partnerships and much more, just let us know and we are happy to help! Of course, NO PRESSURE!
Reach out to us today to see how we can increase your professional community engagement!
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